Data Analytics Director
If you have any query or want to contact me, please send mail to SXWUDA(AT)GMAIL.COM
The Data Analytics Director position is responsible for evaluating and recommendation optimization actions for digital media campaigns to achieve the media and marketing objectives. The role requires experience applying business and marketing analytics to digital media campaigns and a disciplined approach to testing and learning based on clear objectives and methodologies. This position works closely with Digital Media teams and global functional leadership to lead the campaign performance tracking and reporting processes. The analyst will also work closely with Creative Agency and Media partners to help refine the implementation of content and messaging being tested and executed.
Responsibilities
- Guides clients and digital media teams to define measurement strategy and plan
- Work with global teams to develop and manage a business intelligence infrastructure to support marketing objectives and improve client and digital media teams decision making.
- Develop, generate and manage detailed data reporting and measurement requirements and frameworks that provide insight as to the performance of clients digital media programs.
- Monitor performance of purchased online advertising on a weekly basis; work with digital media team to ensure delivering as planned.
- Provides insights, evaluate effectiveness and make recommendations based on measurement reporting and analysis and where appropriate to improve digital marketing program performance and support forecasting efforts
- Collaborate with digital media team to develop campaign performance optimization recommendations.
- Gather industry research, competitive landscape information and trade intelligence for media strategy development and optimization.
- Work closely with creative and interactive agency partners, along with ad serving and web analytics vendors to mine all available data with the proper tools to make sound digital media decisions.
- Utilize syndicated industry research/measurement tools to enhance analysis
- Lead a team of traffickers and data analysts to technically implement an approved plan in order to provide the data and reporting for analysis, including coordinating tags and QC implementation
- Coordinate with global functional leaders in Business Intelligence, Measurement & Analytics, and Ad Operations, to implement and localize best-in-class processes and methodology. continue reading…
Web2.0 (or cloud computing) opens a brave new world for website applications and products, and brings a lot of challenges for China’s web analytics as well. In this article, I want to briefly introduce how Chinese vendors help users to overcome challenge and meet their business requirement (although not perfectly meet).
