It’s Sidney Song… (宋星, )

Associate Analytic Director, Omnicom Media Group

His Bio:

The love to Internet research and web analytics makes Sidney focus on this field for 5 years. His passionate drives him to find deep insights and truth from multiple angles, which can help clients’ online campaign optimization directly.

His career succeeded to his university major after getting a master degree by studying on Web Economics and e-Commerce for 3 years. Sidney then practiced what he learned in Stock Star and Sun Media, two famous Chinese Internet companies, as product director. He got to know the true environment and situation about Chinese Internet industry from these two companies.

Before coming to MRM Worldwide, Sidney worked in Analysys International, one of the Chinese top 2 Internet research companies as chief analyst of Chinese e-Commerce market. It was a time to forge ahead with his own business learning’s and success in this arena was also awarded as “Excellent Analyst” of the company for several very successful research projects for IBM.

2007 was the year that he came to MRM Worldwide. He made more efforts on complicated analysis and research here, e.g. not only in macro scale – Internet industry research he was familiar with before, but also in micro scale – a specific mini-site analysis to mine what the clients really need.

Now, working in Omnicom Media Group since 2008, Sidney Song is in charge of supervising Digital Campaign/Coop measurement and analytics. Not only go on walking on the road of web analytics, but also merge his knowledge and experience to Online Ads and other digital marketing M&A field. It’s a much larger stage for him to handle more sophisticated projects, and time to make more difference!