Web Analytics in China

Omniture is more and more aggresive in China. That means more and more working opportunities will come out. This position, implementation consultant is based in Beijing, and serve for all Greater China clients. The job is attractive for good salary and good working environment.

Details please see below. If you have interests, please send mail to me: .

Description

Implementation Consultants gather and understand client’s unique business requirements and then customize Omniture’s products and solutions to meet these requirements and other reporting needs. In addition, they help each client implement Omniture code throughout their websites and applications, and perform quality checks to ensure that the implementation work has been completed successfully.
 
Levels: Associate, Staff, Senior
 
While not a programming position, implementation consulting is a very technical job function with constant customer interaction. This position includes all of the following aspects:

    * Gaining an in-depth knowledge of a client’s website architecture, online business model, and online marketing strategy
    * Interacting frequently with clients via phone, email, and/or in-person—including interaction with web developers, analysts, marketers, and C-level executives
    * Developing and customizing JavaScript and ActionScript code 
    * Managing multiple client engagements simultaneously
    * Some technical writing and PowerPoint presentation creation continue reading…

Data Analytics Director

If you have any query or want to contact me, please send mail to SXWUDA(AT)GMAIL.COM

The Data Analytics Director position is responsible for evaluating and recommendation optimization actions for digital media campaigns to achieve the media and marketing objectives. The role requires experience applying business and marketing analytics to digital media campaigns and a disciplined approach to testing and learning based on clear objectives and methodologies. This position works closely with Digital Media teams and global functional leadership to lead the campaign performance tracking and reporting processes. The analyst will also work closely with Creative Agency and Media partners to help refine the implementation of content and messaging being tested and executed.

Responsibilities

• Guides clients and digital media teams to define measurement strategy and plan
• Work with global teams to develop and manage a business intelligence infrastructure to support marketing objectives and improve client and digital media teams decision making.
• Develop, generate and manage detailed data reporting and measurement requirements and frameworks that provide insight as to the performance of clients digital media programs.
• Monitor performance of purchased online advertising on a weekly basis; work with digital media team to ensure delivering as planned.
• Provides insights, evaluate effectiveness and make recommendations based on measurement reporting and analysis and where appropriate to improve digital marketing program performance and support forecasting efforts
• Collaborate with digital media team to develop campaign performance optimization recommendations.
• Gather industry research, competitive landscape information and trade intelligence for media strategy development and optimization.
• Work closely with creative and interactive agency partners, along with ad serving and web analytics vendors to mine all available data with the proper tools to make sound digital media decisions.
• Utilize syndicated industry research/measurement tools to enhance analysis
• Lead a team of traffickers and data analysts to technically implement an approved plan in order to provide the data and reporting for analysis, including coordinating tags and QC implementation
• Coordinate with global functional leaders in Business Intelligence, Measurement & Analytics, and Ad Operations, to implement and localize best-in-class processes and methodology. continue reading…